The MargaZine™
The perspective, in full.
Ideas that name what the industry already feels, reframe familiar problems, and turn a trend into a decision. Free to read, two pieces a week.
Origin essay · 7 min
Why I Started Marga Partners
Raising the standard of an industry I grew up inside.
Read the essay →The thesis
The best product rarely wins. The best connected set of decisions does.
Available now
Everything live, in any order.
Published and permanent, and free to read. Some open in full, and the rest ask for an email to keep reading. Everything after these drops on the schedule below.
- Adoption
Every Injectable Launch Needs a Touch-Up
A launch is a first pass, not a finished result
The discipline is knowing what to refine once the real world talks back.
6 minRead the essay → - Reputation
Filler Isn't Dying. It's Being Killed by Its Own Worst Results.
Why the market isn't just correcting
The category is not correcting. It is absorbing the reputational cost of its own worst outcomes.
9 minRead the essay → - Architecture
Trust Is the Only Moat Left in Aesthetics
Why the oldest products still win
Every advantage in this category is copyable except the one that took twenty years to earn.
7 minRead the essay → - Reputation
What Aesthetics Can Learn From Peloton's Pandemic Hangover
4 minRead the essay → - Growth
The Products That Win Aesthetics Sneak In Through the Side Door
13 minRead the essay → - Architecture
Garmin Cloned WHOOP's Hardware and Deleted the Subscription
6 minRead the essay → - Growth
Why Aesthetics Needs Its Own 'Got Milk?' Campaign
7 minRead the essay → - Molecule
Aesthetics Has a Theranos Problem
4 minRead the essay → - Adoption
We Regulate Wrinkles Like We Regulate Cancer
9 minRead the essay →
The schedule
What is coming, and when.
Published pieces stay free and permanent. Upcoming titles are held until the morning they run, only the domain and date are listed.
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05OctMolecule
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08OctGrowth
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12OctMolecule
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15OctGrowth
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19OctGrowth
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22OctMolecule
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26OctMolecule
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29OctReputation
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02NovReputation
The archive
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- 05The annual compendiumThe year of thinking, collected in one volume.
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